About Application Systems Heidelberg


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Application Systems Heidelberg Software GmbH is a value-added distributor with a solid reputation for helping our suppliers, developers and publishers extend their commercial reach into Europe.

Established in 1985, the company specialises in the distribution of Mac products and enjoys a close relationship with Apple. We have a strong focus in the photographic and graphics markets, and also represent a number of Windows publishers.

Together with our sister companies, Application Systems Paris and Application Systems London, we offer all our developers a well-established, pan-European network in which to showcase their products.

Listed as a direct supplier to a number of renowned retailers, the group has the means to sell directly to Apple Store Europe, Media Markt, Saturn, Amazon (Germany, France and the UK), Fnac and many more.

Application Systems also has a unique incentive-based, proactive partnership with over 150 independent resellers. This extends our reach and that of our suppliers to most of the leading online stores, more than 800 retail store fronts and several hundred value-added resellers.

As such, our suppliers can benefit from the proven turnkey solution we offer, based on our vast experience and diverse areas of expertise. Covering every aspect of the distribution process, Application Systems takes care of product localisation in a number of languages, production, licensing, technical support, marketing, PR, and any logistical challenges.

Application Systems is highly experienced in distributing both boxed products and downloads - and is able to provide the means for direct sales, as well as distribution into all relevant channels.

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